Hey, I’m Sam.

I’m a Senior UX Writer. I help actual human beings understand their money, taxes, and the rules they need to follow.

I make the complex clear. Here’s the proof:

01How content design unlocked £7 million in refundsHMRC · Sole content designer · £7m returned

02Defining the Tide tone of voiceTide · UX writer & strategist · Company-wide playbook

03Designing the UK's first mobile-native payrollTide · UX writer · Mobile-native payroll